Digital Product & Brand Designer
Background in digital communication, visual design, and data-driven interface development. Combining visual craft with product thinking to design interfaces, brands, and campaigns that hold together across every channel.
Offload | AI Operations Assistant
A speculative brand and product narrative for Offload; an AI that quietly removes busywork from knowledge work.
Mahd App | Healthcare
Designing a two-sided health platform that helps parents manage child healthcare with confidence and gives pediatricians the structure they need to respond safely.
Digikala | E-commerce Ecosystem
Rebuilding how Iran's largest e-commerce ecosystem communicates, from messaging and brand guidelines to campaigns across every channel.
Billora | Medical Billing CRM & Analytics Dashboard
A medical billing CRM dashboard that helps healthcare administrators, claims analysts, and financial managers turn complex revenue data into faster, clearer decisions.
Puremart | Grocery App Design System & Style Guide
A complete mobile design system for a grocery delivery app, 13 component categories built on Atomic Design principles for scalability and consistency.
Motion Studies
Microinteractions, kinetic illustration, and character animation, exploring motion as a daily design practice.
Graphic Design Portfolio
A curated selection of brand identities, editorial layouts, posters, packaging, and illustration; the visual craft behind my product work, gathered in one book to leaf through.
Turning research, business requirements, and messy real-world constraints into structured product flows, backed by scalable design systems.
Brand identities, guidelines, campaigns, and content that stay consistent across every channel and audience.
Interfaces for data-rich products, BI platforms, and analytics tools that help people make faster decisions.
Small, purposeful animations, kinetic illustration, and UI motion that make interfaces feel alive.
I'm a Product and Communication Designer focused on turning complex problems, data, and business objectives into clear digital experiences and the messaging around them. With a background in Digital Communication and Visual Design, I work across the full cycle: audience research, strategy, content and UI, prototyping, and design system ownership. What connects the two sides is that I produce the work in-house rather than briefing it out, and I measure what it does once it's live. I have a particular interest in Business Intelligence platforms and data-rich products, where clear interfaces help people make better decisions, and in bringing that same structured research to communication problems, which are more often approached intuitively. Currently exploring how AI and behavioral analytics can shape smarter, more human-centered digital products and communication.
Microsoft PL-300 and NN/g UX certified.